We decided to set the site via HTML to speed up the process and don’t use a CMS system. We also created animation elements: the smoke that wraps the characters, and the golden snitch that accompanies those visitors who spent more than 30 seconds on site. The layout designer and the marketologist compiled a quiz via the Marquiz service and posted it on the website to identify customer needs and increase conversion rate. Then the site was integrated with Bitrix-24 for convenient processing of requests by the sales department and optimized to reduce the speed of loading and rendering site pages. The whole job took 5 days.