Cases

After a difficult period of isolation and losses for the event industry, the effectiveness of contextual advertising has significantly decreased. The sales department received up to 40% of non-converting leads, only part of the campaigns (branded ones) worked, the rest brought no applications or brought leads for 700-800 rubles, ROMI was rapidly falling.

The client set a goal to get an additional flow of leads worth up to 400 rubles with an average check of about 30,000 rubles. Also he wanted to increase the reach and brand awareness among the target audience using a new traffic channel: TikTok.